Who We Are
Luxe Cartel is an online swim & beachwear destination – bringing our customers a highly-curated selection of well made, flattering suits with an elevated, but edgy aesthetic.
"Inspired by the rare breed of babe with beachy waves, dirty dreams, and 'no bullshit' style."
We’re all about sourcing pieces that make you feel good and will stand the test of time – pieces meant to be enjoyed summer after summer… ideally on a fabulous beach, somewhere exotic, making beautiful memories with friends and loved ones.
"We can’t compete with the huge online retailers and department stores – and we don’t want to."
Instead of trying to have everything, we pride ourselves on having a smaller but better selection than the traditional "big guys" – remaining hyper-focused on the designer swimwear niche.
We know you have no desire to navigate through endless pages of (mostly unflattering) options, so we make those eliminations for our customers – handpicking each item, and evaluating design, quality, and most importantly never compromising on fit.
"As women, of course we are so much more than how we look in a bikini, but there’s no denying the power of finding a suit that makes you feel amazing"
There is a style & fit out there for everybody, which ranges from unapologetically sexy, to minimal and sleek. Curating a collection that makes our customers feel happy and carefree, is at the core of our brand DNA.
Meet The Founder
In 2013, Founder Carly Grief took a leap of faith, quit her tech job, and invested a little bit of her own savings into Luxe Cartel’s first batch of inventory.
“I was always interested in fashion – and Luxe Cartel was a way to pursue that interest, while also finding fulfillment as a business woman.”
Born and raised in Miami Beach, Carly was immersed in beach culture from a young age, and Luxe Cartel certainly reflects that influence. In many ways it is an extension of her life experiences and personal style – a combination of easy-breezy pieces, that celebrate the female form, but with an eclectic and unexpected twist.
We're honored to have collaborated with so many incredible creators since starting Luxe Cartel. The opportunity to meet and work with new talent inspires us to bring our vision to life.
Follow @luxecartel on Instagram for the newest arrivals, sales events, and a behind-the-scenes peek into our world.